Today's "Then and Now" is all about Bon Ami Cleanser. This absolutely adorable little booklet from 1926 was packed away with some of Mother's things:
The cutest little story about the Bon Ami chick! You know - he's the one that "Hasn't scratched yet".
And some vintage advertisements -this one from 1938:
Her's a photo of one of the old tins:
They make dish soap now, too:
And "Now" - the can on the left is the newest, purchased just a couple of days ago - and the one on the right is the way it looked last time we bought one!
Looks like they have decided to go with a more old fashioned design, similar to the vintage ones I've shown in the old advertisements. You can see that the product name is in a more modern-looking font than on the old packaging, and the old little "Hasn't Scratched Yet" chick is back again, and this time he is featured more prominently.
I like it.