Today, we have vintage ads for Wrangler jeans and sportswear.
All of these gals are looking "behind" them.......
"You have to look for the "W" because it's silent".
Now, here we are in the 70's, and "Wrangler thinks Americans spend too much for clothes."
I think that's very thoughtful.
"Wremember the "W" is silent."
(Please see my previous Wrangler post, here, if you are interested.)