First up, a Minute Rice advertisement from 1957:
And another from 1963 with a recipe for leftover turkey:
This 80 page recipe book is dated 1965:
And the "Now" - as it looks today:
And , of course, it's available in brown, too.
And, most recently, they jumped on the ready-to-serve bandwagon to offer this, as well:
There are a lot of other quick rice options available these days, but Minute Rice was always in our house when we were growing up - and I still use it today.