Then And Now #45 - The Osterizer Beehive Blender

We grew up with an old Osterizer blender in our kitchen. It had just the one toggle switch - on or off, those were your choices. Hey - it was good enough at the time! You could still make milkshake in it- that's probably all this little girl cared about (not that we had them often). This book was published in 1952. The little clip you see at the top right is an advertising tie clip that my father-in-law probably wore at his appliance store. It's a lenticular image - it switches between "Osterizer" and "Spins Sales With Woman's Day"- apparently a promotional arrangement with the magazine as a giveaway or something:
The one we had was like this, except it had a white base rather than the chrome:
Instructional pages from inside the cookbook:
When they first came out with their "Classic" blender, I decided that was the one I needed to have! It is so much more attractive than the other boring blenders that were available at the time.
You can still find this model for sale, and mine is still serving me well after quite a few years. And I even found an additional pitcher, a plastic one, online. So if the glass one is in the dishwasher, I have another.
Now they have a new model, The Contemporary Classic - it looks pretty great, too:

A milkshake is sounding kind of good right now. But maybe I will have a low point smoothie instead!