Earlier this week, I got the chance to dig some stuff out of an old trunk here in the house that for years had been too hard to get to. It wasn't full of fabulous vintage things, as I had hoped - but I did find a few treasures. I simply never tire of vintage greeting cards, and a number of the ones I found that day were Hallmark cards from the mid-to-late 1930's. These were mostly given by my in-laws to each other over the course of a few years. The one at top left, below, opens up after four turns to be a poster-size of 19 by 23 inches! That's a big card. Quite a few have Scottie dogs on them.
Cute characters - including one with Popeye! (Stated on the back that he was used with permission of King Features Syndicate) Cute animals were also very popular!
Four more here - such sweet artwork by the many talented artists who worked for Hallmark. The bears and the dog look as though they could have been drawn by the same person.
I think I probably bought this book, below, in 1988 when it came out. In this lovely volume by Ellen Stern, she writes about the history of the company. Some of my cards are marked Hall Brothers Inc. - before they were known as Hallmark.
There are more than 750 Hallmark Cards featured in color in this book, spanning seven decades of their delightful greeting cards. I am a Hallmark fan -I've written about it before. I'm happy we have a store in our town, I always enjoy The Hallmark Hall Of Fame movies (and even the commercials!) on TV, I have LOTS of their ornaments, I can only WISH that we got the Hallmark Channel, and I also love their magazine. There, I think I've said it all!